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Event Virtual

The Engine: How To Use Content Marketing To Reach Customers and Grow Your Business

Name: The Engine: How To Use Content Marketing To Reach Customers and Grow Your Business
Start: 2022-03-25T14:00:00-04:00
End: 2022-03-25T16:30:00-04:00
Location: Virtual

with Kim Robinson from 3pts

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Date

Mar 25

Time

2:00 pm - 4:30 pm

Price

$10 or Pay What You Wish

Location

Online — Zoom, NC

Scholarships available

Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form.

In this interactive workshop participants will be empowered with a framework to understand, use and maximize content marketing for their business. Participants will be provided with the foundational support needed for them to create content that resonates with customers and grows their brand.

Participants will come out of the class with a framework to ideate and create compelling (reflective of their resources and abilities) content that resonates with customers, turnkey content ideas to bake into any of their marketing channels, and be empowered with the content framework to use for the remaining workshop sessions.

We ask that participants come to the workshop with an understanding of what digital channels they currently use for marketing; An understanding of their customer: needs, wants, challenges, pain points, basic psychographics and demographics – to inform our work together.

The Engine workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.

Guest Presenter

Meet our presenter for this event.

Kim Robinson

Kim Robinson is a 15+ year marketing professional and coach based in New York City. He is the founder of 3pts, a marketing resource that helps self-funded creative s...

Kim Robinson is a 15+ year marketing professional and coach based in New York City. He is the founder of 3pts, a marketing resource that helps self-funded creative small businesses with limited resources grow.

Before founding 3pts, Kim worked in marketing leadership, generalist, and specialist roles at marquee media and CPG brands. Kim worked at Red Bull North America for five years in key marketing and communications leadership roles. Before that he was the Director of Branded Content Events and Video Production at Complex Media. Additionally he has consulted for various agencies and brands in marketing, communications, and digital marketing roles.

Kim is a graduate of California State University, Sacramento with a degree in business. Kim continues to focus on his professional development receiving key certificates in digital marketing (General Assembly), inbound marketing (Hubspot) and Google analytics (Google Analytics Academy). He lives in Brooklyn, NY with his wife Dana and their cat Marilyn.