3-part series: August 5, 12 & 19
The second most effective form of marketing is content marketing. It’s also one of the most overlooked strategies for small business owners. Why is that?
Good content marketing happens at the intersection of brand authenticity, creativity, and technology. Often times, those who are creative tend to resist technology and those who are comfortable with technology are not as strong producing original content.
Partnerships between creative and technical people can produce amazing results, like Steve Jobs and Steve Wozniak who together founded Apple. Yet in the absence of a match made in heaven, simple user-focused technical tools available to creative people makes the process easier than ever before. And, with these tools, the technically minded are often more creative than they may give themselves credit for.
What’s more, mass marketing advertising is declining in effectiveness. Today, Millennials respond to content marketing because of relationships they can have with brands, which makes content marketing an effective strategy your small business can’t overlook.
In this three-part workshop, Mountain BizWorks coaches Glenn Geffcken and Tony Zeoli will offer insights and introduce easy-to-use tools to launch an effective brand and content marketing strategy (or enhance an existing one), supporting lead generation and an inbound marketing process to grow your small business.
Cost per session is $20, $35 for two, or $50 for all three. Limited scholarships are available for Mountain BizWorks clients; to apply for a scholarship or for more information, please contact Rebekah Wallace at moriah@mountainbizworks.org or 828-253-2834 x10.
Part I: Brand/Identity & Strategy
Instructor: Glenn Geffcken, author, blogger, co-founder of Balanced Is, and Mountain BizWorks coach
Course Elements:
- What is brand/identity and why is it important?
- How do people perceive your brand/identity?
- How to develop your authentic brand
- Discover your uniqueness and how that can translate into compelling content
- How to enable brand strategy to inspire a compelling culture
