2-part series: May 6 & 13
The second most effective form of marketing is content marketing. It is also one of the most overlooked strategies for small business owners. Why is that?
Good content marketing happens at the intersection of brand authenticity, creativity, and technology. Often times those who are the most creative tend to resist the technical component, and very often those who are comfortable with technology are not as strong at producing original content.
Partnerships between creative and technical people can produce amazing results, like Steve Jobs and Steve Wozniak. But even in the absence of a match made in heaven the technical tools available to creative people can make the process easier than ever before. And the technically minded are often more creative than they may give themselves credit for.
In this two-part Mountain BizWorks workshop, discover both the insights and the tools needed to launch an effective content marketing strategy, or enhance an existing one. Cost to attend is $20 per session, or $35 for both. Limited scholarships are available; to apply for a scholarship, please contact Julia Staines at julia@mountainbizworks.org or 828-253-2834 x10.
Part II, May 13
Instructor: Tony Zeoli, digital strategist, entrepreneur, DJ, and Mountain BizWorks coach
Course elements:
- Checklist of content marketing assets—we’ll build a framework for your content marketing campaign
- Technology overview—you’ll discover online software as a service applications (SaaS) to help create your content marketing assets
- Multimedia and design—learn how to produce media for your content marketing campaign, including audio for podcasting, video (YouTube and Vimeo), and photo, with your smart phone, as well as simple online tools to help you create with graphic design or stock photography
- Content publishing—understand how to leverage a content management system to publish content and apply SEO and social media sharing so your message is cross posted into Facebook, Twitter, and other social media networks. Understand the “dos” and “don’ts” of content marketing, as well legal issues that may arise if you use media without permission.
- Technical SEO—we’ll discuss the technical aspects of search engine optimization and how Google finds the content you’ve created and published
- Email capture and newsletters—learn how to capture email addresses from visitors to your website and create winning email campaigns with clear calls to action and conversions
- Social media marketing with Facebook, Twitter, and Google Adwords programs—learn how to advertise on other websites through Google Adwords or place ads and offers in Facebook and Twitter
- Create a landing page—How to build a landing page and drive traffic to the page and convert leads into customers
