Join Nanette Asbury for the Broaden Your Business with Wholesale workshop, where she draws from her extensive experience as an artist-owned wholesale business and gallery owner. Nanette will provide invaluable insights into evaluating products, assessing business readiness for retail partnerships, and developing long-term relationships with retailers. Key topics include understanding wholesale basics, creating effective pricing structures, and mastering strategic planning. Participants will learn about determining product costs, pricing competitively, and negotiating terms with retailers.
The workshop also emphasizes building professional product catalogs, utilizing online platforms, and preparing for trade shows. Nanette will share tips on setting minimum order quantities, refining products for profitability, and maintaining excellent customer communication.
Nanette Asbury has been deeply involved in the handmade industry throughout her career, primarily in the wholesale sector, and has witnessed numerous changes over the years. Her extensive experience as a successful artist-owned wholesale business and gallery owner has given her a deep understanding of the needs of both artists and retailers. This understanding drove her to share her insights to nurture the growth of small businesses as her career evolved into the management side of the tradeshow world. For 15 years, Nanette mentored small businesses through her involvement with the American Handcrafted annual tradeshow in Philadelphia.
Her expertise in marketing, social media management, public relations, graphic design, and web design enables her to teach the importance of branding and compelling messaging. These skills are crucial for engaging audiences, achieving brand recognition, and attracting retailers, thereby expanding the reach and following for an artist’s work. Currently, Nanette coaches small businesses both independently and through Mountain BizWorks. She is the founder of Nanette Creative, where she supports small businesses with marketing, copywriting, and digital media design.
Nanette’s career is marked by her commitment to continually enhancing her skills and embracing new challenges, making her an invaluable asset to small businesses.
