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Come Back Stronger: Marketing Your Business Post-Disaster

with Murphy Funkhouser


Dates

Tuesdays
Jan 7 - Jan 21

Time

6:00 pm - 8:30 pm

Price

$25

Location

Online — Zoom, NC + Google Map

You may qualify for a partial scholarship if you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business. Apply within the application.  If you have questions reach out to scholarship@mountainbizworks.org. 

Each class offering has a limited number of scholarships and they are available on a first come, first served basis. 

 

In the wake of a natural disaster, businesses often face significant challenges, including market disruption, loss of customer engagement, and shifts in customer needs. This workshop is designed to help small business owners navigate these challenges with practical strategies to rebuild, rebrand (if needed), and come back even stronger.

Led by Murphy Funkhouser, an experienced marketing and brand strategist and Mountain BizWorks facilitator, this 3-session workshop will provide actionable insights into overcoming market disruption while maintaining resilience and adaptability. Participants will learn how to assess market changes, re-engage their audiences, and implement innovative marketing strategies to rebuild value and visibility in their communities.


Facilitator

Mountain BizWorks event presenter, Murphy Funkhouser

Murphy Funkhouser

Murphy Funkhouser is a marketing and brand consultant with over 20 years of experience. She was the co-founder and owner of Kudzu Brands, based in A...

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Murphy Funkhouser is a marketing and brand consultant with over 20 years of experience. She was the co-founder and owner of Kudzu Brands, based in Asheville, for ten years and now owns a private brand and marketing consulting firm, BrandStage Consulting. Her expertise includes creating, launching, and building brands and developing business and non-profit marketing strategies. 

Murphy has taught branding and entrepreneurship at UNC-Asheville, AB Tech and Blue Ridge Community College. She is on the UNC-Asheville Management and Accountancy Department Advisory Board. She is a graduate of the Goldman Sach’s 10,000 Small Businesses program at Babson College and a two-time Mountain BizWorks ScaleUp participant.

In 2018, Murphy was awarded the Entrepreneur of the Year from the Asheville Chamber of Commerce. In 2019, she received the Girl Scout’s Woman of Distinction Award for her work with female entrepreneurs.

Murphy is currently obtaining her Master’s Degree in Communications and Storytelling from East Tennessee State University.

Details

Date
January 7, 2025
Time:
6:00 pm - 8:30 pm
Event categories:
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Organizer

Mountain BizWorks
Phone
828-253-2834 ext 10

Venue

Virtual
Online — Zoom, NC + Google Map