Marketers are increasingly reliant on data to make business decisions, develop strategies, and optimize campaigns. But how do you know if you’re getting what you need from your analytics? And how do you use that information to improve your marketing strategy?
In Unlocking the Power of Analytics, you’ll learn to use data to drive more effective marketing campaigns and make informed decisions about your customers.
We’ll start by covering some basic concepts about data analysis and how it can be used for marketing purposes.
Next, we’ll dive into an overview of some key tools and techniques used in the field of data analytics.
Finally, we will discuss how to use these tools and techniques in real-world scenarios by analyzing actual digital campaign data sets!
This is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing.