Entrepreneur’s Workshop: Craft Your Commerce is a series for makers led by the Center for Craft in partnership with UNC Asheville, Mountain BizWorks, and area creative entrepreneurs. It aims to connect, elevate and advance craft-centered companies of all kinds through a series of three maker-led, interactive workshops and a special Mountain BizWorks Alpine cohort. Explore an overview of the Craft Your Commerce workshops and get your tickets below.
The Workshops & Alpine Course
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March 1, 4-6pm – Market Positioning: The Foundation of Your Business Strategy Featuring Regina Connell, former Director of Communications at Heath Ceramics. Positioning is one of the most important “business” decisions you will make. This workshop will cover why positioning is foundational for your business, how to do it, and how it will inform everything from your strategy to your brand, your pricing, your partnerships and your communications. Full details here |
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(7 Available Seats) March 15, 9-11:30am – Capture & Convey: Telling Your Story Through Images Featuring Nicole McConville, acclaimed Asheville-based photographer and craft publishing veteran. Images are an essential tool in conveying your perspective and standing out in our visually driven world. Use strategic exercises to determine your unique entrepreneurial story and learn how to communicate it through photography that best showcases you, your work, and your values. Full details here |
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April 10, 4-6pm – Sustainable Growth Strategies: Exploring Creative and Profitable Maker Pathways Featuring the founders of Bloodroot Blades (Athens, GA) and East Fork Pottery (Asheville, NC). Artists and makers with a growing audience often wrestle with whether, when, and how to scale their operations. This panel discussion and workshop explore ways to align your business model and practices with your long-term vision, while remaining profitable. Full details here |
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Starts April 26, 9:30am-12:30pm – Alpine Cohort for Makers Facilitated by Annie Milroy Price of Mountain BizWorks and BirdsEye. This 5-week cohort experience will aid existing makers and creative entrepreneurs in integrating learnings from the workshops into their business practices. The course will guide participants through a comprehensive assessment of their experience producing and selling to date, while also addressing the opportunities and challenges currently at hand. Full details here |
Pricing & Ticket Packages
The Entrepreneur’s Workshop: Craft Your Commerce series includes three workshops and a special Alpine cohort for makers. The sessions work great on their own, but they’re also designed to build upon one another and we encourage you to consider participating in the full series. Get your tickets below. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details.
| Ticket Package | Early-Bird Thru 2/12 |
Regular Starts 2/13 |
| March 1 Market Positioning Workshop: individual ticket | na | $20 |
| March 15 Capture and Convey Workshop: individual ticket (SOLD OUT) | na | $40 |
| April 10 Sustainable Growth Strategies Workshop: individual ticket | na | $20 |
| Series Pass: all 3 workshops (SOLD OUT) | $65 | $75 |
| Alpine + Series Pass: the full experience for makers wanting to take the next step (note: no longer includes access to 3/15 workshop as that has sold out) | $345 | $375 |
